Ad Response

AD RESPONSE & TRACKING AD EVENTS 1 - Ad Response

The Ad response contains data of maximum 02 ads. The first ad has higher priority and is expected to be displayed. In case that any product of this ad is out of stock, the second ad (back-up ad) will be displayed instead.

Each ad contains an array named “products” which has data of 03 products, and array named “properties” which has data of the advertising brand.

You can see an ad response example by clicking here. Description for important data in ad response:

Param	Description	Sample Data
data.admp.products	Contains advertising products information used for ad rendering, and urls to call for brand ad tracking
sku	Sku of advertising product
product_id	Id of advertising product
clickUrl	Contains the url to call when trigger a click log. (mobile app only) after calling this url, client will receive a response which contains “click_bc” (a unique identifier used to collect shopper’s activities data after clicking the ad). This data should be saved in local device storage and inserted in ANTS Analytics “click_bc” param	{ "click_bc": "10487538601-1572232924", }
data.admp.ad.properties	Contains advertising brand information used for ad rendering, and urls to call for brand ad tracking
headline	Content for headline text to be displayed
logo	Link to image to be displayed as brand logo
brand_name	Content for brand name text to be displayed
impUrl	Contains the url to call when trigger an impression log
trueImpUrl	Contains the url to call when trigger a viewable impression log
clickUrl	Contains the url to call when trigger a click log. (mobile app only) after calling this url, client will receive a response which contains “click_bc” (a unique identifier used to collect shopper’s activities data after clicking the ad). This data should be saved in local device storage and inserted in ANTS Analytics “click_bc” param	{ "click_bc": "10487538601-1572232924", }

2 - Tracking Impression

• Ad Impression: Trigger when the ad is completely rendered. Call to the url in “impUrl” of array “properties”.

3 - Tracking Viewable Impression

• Ad Viewable Impression: Trigger at the same time with Ad Impression (as this ad zone is placed on top of the page/screen, so it’s automatically viewable). Call to the url in “trueImpUrl” of array “properties”.

4 - Tracking Click

• Ad Click: Trigger when a shopper click on any area OTHER THAN three products of the ad. Trigger when a shoppers click on any product of the ad. Call to the urls in “clickUrl” of array “properties”.

Product Click: Trigger when a shopper click on any product of the ad. Call to the urls in “clickUrl” of array “products”.