Overview

Ad Request & Response Guidefor Sponsored Brand in SRP By ANTS ADX

ANTS ADX is used by Ad System and Tiki Front-end to display ads to shoppers, and collect ad interaction data.

When a shopper comes to SRP on Tiki, Tiki Front-end sends an ad request to Ad System to call for an ad. After choosing the most suitable ads, Ad System sends them back to Tiki by an ad response, so that Tiki can render the eligible ads and show them to the shopper.

When a shopper has interactions with the ad, Tiki Front-end also sends this interaction data to Ad System.