Add to cart

Trigger the event tag when: any shopper hits button “Add to cart” on Tiki web.

Parameters	Data Type	Description	Required	Sample Data
e_c	String	to identify shopper’s activity category. Value: product	yes	product
e_a	String	to identify shopper’s activity type. Value: add_to_cart	yes	add_to_cart
e_n	String	to identify shopper’s activity name. Value: AddToCart	yes	AddToCart
uinf		Contains shopper data
customer_id		hashed customer id, ad system can identify unique shopper across all platforms	yes	13960238
items		Contains product data
id		Seller product id of product that shopper adds to cart	yes	864115
sku		Sku of product that shopper adds to cart	yes	5261971730647
brand		Brand of product that shopper adds to cart	yes	Samsung
seller_id		Id of seller who offers the product	yes	11315
category		Full category path of the product that shopper is viewing	yes	Điện Tử - Điện Lạnh/Tivi/Tivi 4K
price		Listing price (in VND) of product that shopper adds to cart	yes	4500000
quantity		Quantity of product that shopper adds to cart	yes	1

Sample

AddToCart

admp_event.track("product", "add_to_cart", {
    name: "AddToCart",
    items: [{
        "id": "864115",
        "sku": "5261971730647",
        "brand": "Samsung",
        "seller_id": "11315",
        "category": "Điện Tử - Điện Lạnh/Tivi/Tivi 4K",
        "price": 4500000,
        "quantity": 1
    }],
    uinf: {
        customer_id: "13960238"
    }
});