Product view
Trigger the event tag when any Tiki product detail page () starts loading.
Parameters
Data Type
Description
Required
Sample Data
e_c
String
to identify shopper’s activity category. Value: product
yes
product
e_a
String
to identify shopper’s activity type. Value: view
yes
view
e_n
String
to identify shopper’s activity name. Value: ViewProductDetail
yes
ViewProductDetail
uinf
Contains shopper data
customer_id
hashed customer id, ad system can identify unique shopper across all platforms
yes
13960238
items
Contains product data
id
Seller product id of product that shopper is viewing
yes
864115
sku
Sku of product that shopper is viewing
yes
5261971730647
brand
Brand of product that shopper is viewing
yes
Samsung
seller_id
Id of seller who offers the product
yes
11315
price
Price of product (VND)
4500000
category
Full category path of the product that shopper is viewing
yes
Điện Tử - Điện Lạnh/Tivi/Tivi 4K
extra
Contains other needed data
src_search_term
Search term that leads to this product view
Tivi Samsung
Sample
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