Make a purchase

Trigger the event tag when: any shopper hits button “Place an order” on Tiki web, after inputs delivery address and selects payment method.

Parameters	Data Type	Description	Required	Sample Data
e_c	String	to identify shopper’s activity category. Value: product	yes	product
e_a	String	to identify shopper’s activity type. Value: purchase	yes	purchase
e_n	String	to identify shopper’s activity name. Value: Purchase	yes	Purchase
uinf	​	Contains shopper data	​	​
customer_id	​	hashed customer id, ad system can identify unique shopper across all platforms	yes	13960238
items	​	Contains product data	​	​
id	​	Seller product id of each product in the order	yes	864115
sku	​	SKU of each product in the order	yes	5261971730647
brand	​	Brand of each product in the order	yes	Samsung
seller_id	​	Id of seller who offers the product	yes	11315
category	​	Full category path of the product that shopper is viewing	yes	Điện Tử - Điện Lạnh/Tivi/Tivi 4K
price	​	Listing price (in VND) of each product in the order	yes	4500000
quantity	​	Quantity of each product in the order	yes	1
extra	​	Contains order data	​	​
order_id	​	Id of the order	yes	977895452
revenue	​	Total gross merchandise value (in VND) of the order.	yes	14500000
num_item	​	Total quantity of all product(s) in the order	yes	4
discount_amount	​	Total discount value (in VND) of the order	​	45000
promotion_code	​	The coupon code that is used in the order	​	​

Sample

Purchase

admp_event.track("product", "purchase", {
    name: "Purchase",
    items: [{
        "id": "864115",
        "sku": "5261971730647",
        "brand": "Samsung",
        "seller_id": "11315",
        "category": "Điện Tử - Điện Lạnh/Tivi/Tivi 4K",
        "price": 4500000,
        "quantity": 1
    }],
    uinf: {
        customer_id: "13960238"
    },
    extra: {
        "order_id": "977895452",
        "revenue": 14500000,
        "num_item": 4,
        "discount_amount": 45000,
        "promotion_code": ""
    }
});